Not long ago, the Portland Development Commission threw a big bag of money in the air and hit Trader Joe’s in the back of the head. Now the once-sought-after national grocer has laid that bag of ill-invested coins on a vacant lot in Northeast Portland and has decided to walk away from the fuss and the negative vibe. Hopefully without a bump on the head.
It’s not as if the bag of money wasn’t big enough. As mentioned in an earlier post, the PDC wanted to roll a few million dollars in front of Trader Joe’s to tempt them with the empty corner of NE Martin Luther King Blvd. and Alberta Street – hoping the lot could be paved with specialty grocer gold. At the time, the potential tenant remained a “mystery.” A cloak and dagger scheme at best.
The neighborhood spoke out and said they didn’t want the City to throw their money away.
And Trader Joe’s chose to live in the light, and this week said in a statement that, “if a neighborhood does not want a Trader Joe’s, we understand, and we won’t open the store in question.” They are wisely looking at the long-term effects of their investments.
You can’t give away something that no one wants. But we all love Trader Joe’s, which goes to show that you can’t even give away something everyone does want, if you’re going to throw big bags of someone else’s money around. It might bruise us all.
Now we can buy our chocolate covered pretzels.